@article{DelGiudice:97228,
      recid = {97228},
      author = {Del Giudice, Teresa and Pascucci, Stefano},
      title = {The Role of Consumer Acceptance in the Food Innovation  Process: Young Consumer Perception of Functional Food in  Italy},
      journal = {International Journal on Food System Dynamics},
      address = {2010},
      number = {1012-2016-81106},
      pages = {12},
      year = {2010},
      abstract = {This paper analysed the factors influencing the acceptance  of functional foods (FFs) of three distinct groups of young  Italian consumers. We implemented an ordered probit model  based on data collected in a field survey carried out in  southern Italy in 2008. The results showed that different  sources of information and knowledge (e.g.
the internet,  newspapers and universities), judgements and motivations  (e.g. taste and health effects credibility) are key  elements in the acceptance of FFs. This implies the need to  identify highly differentiated communication and marketing  strategies for both public agencies and private firms in  order to promote FF consumption.},
      url = {http://ageconsearch.umn.edu/record/97228},
      doi = {https://doi.org/10.22004/ag.econ.97228},
}