When considering the Florida oranges as a local production system, two questions currently arise: is this system frightened by a globalization of the orange juice as a commodity whereas it is integrated to a globalized system? And is there any specific local asset remaining, such as a special quality and reputation which would justify a recognition as a geographical indication? Our findings demonstrate that there is a dilemma, for the State authorities as well as for some actors of the system, between an origin product approach and a sectorial commodity one.