Metrics for evaluating environmental trade-offs can be developed with varying levels of consistency across case study sites. A key issue is whether standard evaluation experiments can be conducted over multiple sites, or whether experiments have to be tailored to each case study application. To test how useful a consistent approach is, choice modelling (CM) has been used in a number of countries. Choice modelling assess the trade-offs households are prepared to make between water use restrictions, maintaining environmental conditions in waterways, and increased water costs. This research paper reports the results of the Queensland survey. The results show that it is not possible to downplay case study framing issues and that it is not appropriate to standardise applications across case studies that have different characteristics.