000090496 001__ 90496
000090496 005__ 20180122212915.0
000090496 037__ $$a1406-2016-117316
000090496 041__ $$aen
000090496 245__ $$aIs the Lamb Promotion Still Working?
000090496 260__ $$c2008-08
000090496 269__ $$a2008-08
000090496 270__ $$mocapps@tamu.edu$$pCapps,   Oral Jr.
000090496 270__ $$mgwwilliams@tamu.edu$$pWilliams,   Gary W.
000090496 300__ $$a14
000090496 336__ $$aReport
000090496 490__ $$aCM
000090496 490__ $$a02-08
000090496 520__ $$aThis objective of this study is to update last year’s analysis of the effectiveness of the lamb
advertising and promotion program of the American Lamb Board (ALB). The main conclusion
is that the lamb checkoff program is still working effectively to increase lamb consumption and
sales in the United States. The analysis shows that ALB lamb promotion programs have
generated roughly 8 additional pounds of total lamb consumption per dollar spent on advertising
and promotion and $44.45 in additional lamb sales per dollar spent on advertising and
promotion.
000090496 542__ $$fLicense granted by Emily  Lord (elord@ag.tamu.edu) on 2010-05-25T19:10:44Z (GMT):

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000090496 650__ $$aDemand and Price Analysis
000090496 650__ $$aLivestock Production/Industries
000090496 650__ $$aMarketing
000090496 700__ $$aCapps, Oral, Jr.
000090496 700__ $$aWilliams, Gary W.
000090496 8564_ $$s120700$$uhttps://ageconsearch.umn.edu/record/90496/files/CM-02-08-Lamb%20Promotion%20STILL%20Working.pdf
000090496 887__ $$ahttp://purl.umn.edu/90496
000090496 909CO $$ooai:ageconsearch.umn.edu:90496$$pGLOBAL_SET
000090496 912__ $$nSubmitted by Emily  Lord (elord@ag.tamu.edu) on 2010-05-25T19:13:44Z
No. of bitstreams: 1
CM-02-08-Lamb Promotion STILL Working.pdf: 120700 bytes, checksum: e3a77194ea4392444a057e87b710df11 (MD5)
000090496 912__ $$nMade available in DSpace on 2010-05-25T19:13:45Z (GMT). No. of bitstreams: 1
CM-02-08-Lamb Promotion STILL Working.pdf: 120700 bytes, checksum: e3a77194ea4392444a057e87b710df11 (MD5)
  Previous issue date: 2008-08
000090496 982__ $$gTexas A&M University>Agribusiness, Food, and Consumer Economics Research Center>Reports
000090496 980__ $$a1406