This study examines the factors that influence the adoption intensity of a soil conservation technology in a developing country. Factors that influence adoption intensity may not be the same as those that influence the incidence of adoption. In this study, adoption intensity is defined as the percentage of total upland acreage planted with Sloping Agricultural Land Technology by farmers in the Philippines. Because of the dependent variable’s truncated nature, a Tobit model is used in the analysis. Economic theory and previous research provide the basis for the soil conservation decision variables included in the study. Results suggest that age of the head of household, tenure status, availability of family labor, and government programs have significant influence on adoption intensity. Contrary to expectations, income and education of farmers do not have significant impacts on adoption intensity. These results are discussed in term of their implications for conservation programs in developing countries.