@article{Dhamvithee:8137,
      recid = {8137},
      author = {Dhamvithee, Pisit and Shankar, Bhavani and Jangchud,  Anuvat and Wuttijumnong, Phaisarn},
      title = {New Product Development in Thai Agro-Industry: Explaining  the Rates of Innovation and Success in Innovation},
      journal = {International Food and Agribusiness Management Review},
      address = {2005},
      number = {1030-2016-82606},
      pages = {20},
      year = {2005},
      abstract = {The Thai food industry is amongst the most dynamic and  diverse in the world.
Continual innovation in the form of  new product development is critical to this industry, and  yet new products are more likely to fail than succeed. In  this paper,we investigate factors explaining both the rate  of new product development as well as the rate of success  in products newly introduced into the market, using data  from a survey of firms. The methodology involves a Poisson  regression to investigate the determinants of innovation  and a Least Squares regression to explain success rates in  innovation.},
      url = {http://ageconsearch.umn.edu/record/8137},
      doi = {https://doi.org/10.22004/ag.econ.8137},
}