000007759 001__ 7759 000007759 005__ 20210803100659.0 000007759 0247_ $$2doi$$a10.22004/ag.econ.7759 000007759 037__ $$a737-2016-50896 000007759 041__ $$aeng 000007759 245__ $$aInternational Flower Networks: Transparency and Risks in Marketing Channel Choice 000007759 260__ $$c2006 000007759 269__ $$a2006 000007759 300__ $$a11 000007759 336__ $$aConference Paper/ Presentation 000007759 490__ $$aSeminar Paper 000007759 520__ $$aTwo thirds of Kenyan cut flowers are marketed through Dutch flower auctions, while the remainder is marketed directly to retailers. Auctions do not restrict the volumes marketed; however price determination is based on a spot market. A Transaction Cost approach is used to investigate the differences in marketing costs between the channels. The results suggest that there are no differences between the channels in terms of uncertainty about prices, finding buyers or transparency of quality standards. Auction growers pay a higher marketing fee but they have significantly fewer office employees and flower varieties compared to growers who market directly. 000007759 546__ $$aEnglish 000007759 650__ $$aAgribusiness 000007759 650__ $$aInternational Relations/Trade 000007759 6531_ $$aTransaction Costs 000007759 6531_ $$aAuction 000007759 6531_ $$aFlowers 000007759 6531_ $$aKenya 000007759 6531_ $$aNetherlands 000007759 700__ $$aWijnands, Jo H.M. 000007759 700__ $$avan der Lans, Karin 000007759 700__ $$aHobbs, Jill E. 000007759 8564_ $$9b5a8d266-2d6d-4318-8428-8d792d93593c$$s71055$$uhttps://ageconsearch.umn.edu/record/7759/files/sp06wi01.pdf 000007759 887__ $$ahttp://purl.umn.edu/7759 000007759 909CO $$ooai:ageconsearch.umn.edu:7759$$pGLOBAL_SET 000007759 912__ $$nMade available in DSpace on 2008-01-14T21:06:29Z (GMT). No. of bitstreams: 1 sp06wi01.pdf: 71055 bytes, checksum: 0e95184b930b9288d116eb440e963c9e (MD5) Previous issue date: 2006 000007759 980__ $$a737 000007759 982__ $$gEuropean Association of Agricultural Economists>99th Seminar, February 8-10, 2006, Bonn, Germany