TY  - CPAPER 
AB  - Two thirds of Kenyan cut flowers are marketed through Dutch flower auctions, while the remainder is marketed directly to retailers. Auctions do not restrict the volumes marketed; however price determination is based on a spot market. A Transaction Cost approach is used to investigate the differences in marketing costs between the channels. The results suggest that there are no differences between the channels in terms of uncertainty about prices, finding buyers or transparency of quality standards. Auction growers pay a higher marketing fee but they have significantly fewer office employees and flower varieties compared to growers who market directly.
AU  - Wijnands, Jo H.M.
AU  - van der Lans, Karin
AU  - Hobbs, Jill E.
DA  - 2006
DA  - 2006
DO  - 10.22004/ag.econ.7759
DO  - doi
ID  - 7759
KW  - Agribusiness
KW  - International Relations/Trade
KW  - Transaction Costs
KW  - Auction
KW  - Flowers
KW  - Kenya
KW  - Netherlands
L1  - https://ageconsearch.umn.edu/record/7759/files/sp06wi01.pdf
L2  - https://ageconsearch.umn.edu/record/7759/files/sp06wi01.pdf
L4  - https://ageconsearch.umn.edu/record/7759/files/sp06wi01.pdf
LA  - eng
LA  - English
LK  - https://ageconsearch.umn.edu/record/7759/files/sp06wi01.pdf
N2  - Two thirds of Kenyan cut flowers are marketed through Dutch flower auctions, while the remainder is marketed directly to retailers. Auctions do not restrict the volumes marketed; however price determination is based on a spot market. A Transaction Cost approach is used to investigate the differences in marketing costs between the channels. The results suggest that there are no differences between the channels in terms of uncertainty about prices, finding buyers or transparency of quality standards. Auction growers pay a higher marketing fee but they have significantly fewer office employees and flower varieties compared to growers who market directly.
PY  - 2006
PY  - 2006
T1  - International Flower Networks: Transparency and Risks in Marketing Channel Choice
TI  - International Flower Networks: Transparency and Risks in Marketing Channel Choice
UR  - https://ageconsearch.umn.edu/record/7759/files/sp06wi01.pdf
Y1  - 2006
T2  - Seminar Paper
ER  -