@article{Mukiibi:6943,
      recid = {6943},
      author = {Mukiibi, Michael L. and Bukenya, James O.},
      title = {Segmentation Analysis of Grocery Shoppers in Alabama},
      address = {2008},
      number = {1368-2016-108453},
      series = {Selected Paper},
      pages = {19},
      year = {2008},
      abstract = {Using survey responses from over 500 responses, this paper  conducts a market segmentation of grocery shoppers in  Alabama. By employing cluster analysis technique, Alabama  grocery shoppers are segmented into three different groups  based on the relative importance of factors that describe  their shopping experiences.},
      url = {http://ageconsearch.umn.edu/record/6943},
      doi = {https://doi.org/10.22004/ag.econ.6943},
}