The Effect of the U.S. Foreign Market Development Program on Import Demand for Shelled Peanuts in the European Union

The main objective of this research is to evaluate the effectiveness of the U.S. Foreign Market Development (FMD) program on the European Union imported demand for shelled peanuts. We find that the FMD program had a positive effect on the EU demand for U.S. shelled peanuts. This result suggests that the information provided to manufactures through the FMD has helped to maintain U.S. peanuts in the EU markets. The marginal return per EURO dollars of U.S. export promotion expenditures on the FMD program is 277 EURO dollars for U.S. shelled peanuts.