@article{Spiller:6607,
      recid = {6607},
      author = {Spiller, Achim and Zuhlsdorf, Anke and Mellin, Matthias},
      title = {Farmer-to-Consumer Direct Marketing: The Role of Customer  Satisfaction Measurement for Service Innovations},
      address = {2007},
      number = {1016-2016-81572},
      series = {Seminar Paper},
      pages = {11},
      year = {2007},
      abstract = {The importance of direct marketing for high quality farm  products has increased during the past
few years. This  paper analyses the impact of customer satisfaction and its  driving forces for farmer-
to-consumer direct marketing and  is based on a customer survey in 33 organic and  conventional
on-farm stores in Germany. The results  emphasise the role of store atmosphere and
customer service  as the main influencing factors on customer satisfaction.},
      url = {http://ageconsearch.umn.edu/record/6607},
      doi = {https://doi.org/10.22004/ag.econ.6607},
}