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Micro-econometric demand modelling has been receiving an increasing attention in empirical research, mainly due to the increasing availability of micro-data. In this paper we provide a review of some relevant market and policy issues that can be analysed with the use of micro-data on demand. Problems arising from the treatment of micro-data are revised, mainly with reference to the standard neo-classical framework, although other approaches are also sketched. Finally, building on previous research, a dynamic model accounting for health issues, mainly obesity, is proposed for future research.


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