Go to main content

Effects of Horizontal and Vertical Market Power on Trade Promotion Budget and Allocation in the US Supermarket Industry: An Experimental and Empirical Analysis

Gomez, Miguel I.; Rao, Vithala R.; Yuan, Hong
2008
Request Remediation
Download
Add to Basket

Title
Effects of Horizontal and Vertical Market Power on Trade Promotion Budget and Allocation in the US Supermarket Industry: An Experimental and Empirical Analysis
Author(s)
Gomez, Miguel I.
Rao, Vithala R.
Yuan, Hong
Subject(s)
Issue Date
2008
Publication Type
Conference Paper/ Presentation
Digital Object Identifier
https://doi.org/10.22004/ag.econ.6247
Record Identifier
https://ageconsearch.umn.edu/record/6247
PURL Identifier
http://purl.umn.edu/6247
Language
English
Total Pages
30
Series Statement
Selected Paper
469741
Record Appears in
Agricultural and Applied Economics Association (AAEA) > Agricultural and Applied Economics Association (AAEA) Conferences > 2008 Annual Meeting, July 27-29, 2008, Orlando, Florida

Metric
From
To
Interval
Export
Download Full History