This study argues that the uniqueness of the agricultural industry justifies the development of agribusiness as an alternative degree major within traditional agricultural economics department. Successful curricula must focus on elements of decision making that are unique to agricultural business industries. In particular, agribusiness program should complement and not duplicate the curricula offered by business school. Special characteristics of agriculture were identified and presented as the conceptual framework for agribusiness programs. Using Oregon State University as a case study, the analysis examines in depth the experiences and lessons learned from its implementation of agribusiness management programs.