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Abstract
This paper is a preliminary analysis of the governance structure of the faire trade of orange juice between Brazil and
France. Fair trade is an organizational field composed of complex organizational networks that maintain relations
of mutual dependence and share the same values system. As fair trade is a subject that has received relatively little
study and presents many particularities, an exploratory study was considered appropriate. Primary and secondary
data were collected. In the case of the trade of orange juice between Brazil and France, two commercial networks
were identified. The integrated network is constituted by professionals who specialize in fair trade, while the certified network includes more conventional commercial organizations, such as supermarkets. However, although they adopt
different functioning mechanisms, in the case of orange juice the importers in the integrated network have integrated
themselves into the certified network. In this way, they meet the requirements of the certified network and follow
its rules for importing Brazilian orange juice. After analyzing the intrinsic characteristics of the product, the asset
specificity, the frequency and the uncertainty of the transactions, the governance structure observed was the hybrid
arrangement, in which long-term contracts are used to coordinate relations.