@article{Saak:61326,
      recid = {61326},
      author = {Saak, Alexander E.},
      title = {Dynamic Informative Advertising of New Experience Goods},
      address = {2010-05-02},
      number = {320-2016-10447},
      series = {Selected Paper},
      pages = {39},
      month = {May},
      year = {2010},
      abstract = {This paper analyzes the optimal informative advertising  and price policies of a monopolist who sells a new  experience good over time to a population of heterogeneous  buyers.  Under certain conditions, the advertising rate  first increases and then decreases over the marketing cycle  with a peak occurring at the end of the introductory period  when prices are low.  Advertising lowers introductory  prices but also shortens the period during which they are  offered. Advertising raises the share of consumers who know  their valuation in the long-run but not necessarily in the  short-run},
      url = {http://ageconsearch.umn.edu/record/61326},
      doi = {https://doi.org/10.22004/ag.econ.61326},
}