@article{Dornfeld:60717,
      recid = {60717},
      author = {Dornfeld, Hugo Carlos and Nantes, Jose Flavio Diniz},
      title = {UTILIZAÇÃO DE NORMAS DE CLASSIFICAÇÃO POR PRODUTORES  RURAIS E ATACADISTAS DE SÃO PAULO: UM ESTUDO DA  COMERCIALIZAÇÃO DE PÊSSEGO NA CEAGESP},
      journal = {Organizações Rurais e Agroindustriais/Rural and  Agro-Industrial Organizations},
      address = {2008-05-05},
      number = {1511-2016-131366},
      pages = {14},
      month = {May},
      year = {2008},
      abstract = {The objective of this study is to evaluate the use of  standardization and classification rules, proposed by the  CEAGESP, by peach
producers and wholesalers and to identify  the effects of this procedure on the supply and  commercialization of the fruit. The
methodology used  included qualitative study and analysis of study cases.  Information was gathered through interviews with
producers  from the state of São Paulo and with the wholesalers of the  Entreposto Terminal de São Paulo. Most producers  are
optimistic about the use of standardization and  classification rules and emphasize that their  implementation is the reason behind the
success of peach  commercialization. They invest in improving the quality of  the product by updating, whenever possible,  the
technologies used in the production and post-harvest  processes. Among the wholesalers, a preference for and a  valorization of the
classified peach was observed, although  these agents say that the market does not yet recognize the  benefits of the standardization
and classification rules.  The conclusion of this work is that use of the  standardization and classification rules suggested by  the
CEAGESP functions as a support tool in the management  of the peach commercialization process.},
      url = {http://ageconsearch.umn.edu/record/60717},
      doi = {https://doi.org/10.22004/ag.econ.60717},
}