@article{Finardi:58014,
      recid = {58014},
      author = {Finardi, Corrado and Giacomini, Corrado and Menozzi,  Davide and Mora, Cristina},
      title = {Consumer preferences for country-of-origin and health  claim labelling of extra-virgin olive-oil},
      address = {2009},
      number = {698-2016-47816},
      pages = {11},
      year = {2009},
      abstract = {Although several studies have investigated consumer  preferences for olive oil country-of-origin  labelling
(COOL), very little is known on consumers’  preferences for new health claims (EC Reg. n. 1924/2006).  This paper
aims to analyse the introduction of these  attributes, providing more insights into Italian consumer  perception and
preferences for different extra-virgin olive  oil labelling schemes. After preliminary focus group and  in-depth personal
interviews with representatives of  retailers and producers’ organizations, a choice experiment  (CE) was employed on
a sample of Italian consumers to  analyse preferences for different extra-virgin olive oils.  CE methodology allows to
weight the relative importance of  any given attribute for consumers, measuring the effects of  interaction between
different attributes. It can also  provide an estimation of the marginal willingness to pay  (WTP), or part-worth, of an
attribute, such as health claim  or indication of origin. The results provide supply chain  actors with valuable
information to develop marketing  strategies, as well as concrete evidence for policy makers  of consumers
understanding of health claims and COOL  labelling.},
      url = {http://ageconsearch.umn.edu/record/58014},
      doi = {https://doi.org/10.22004/ag.econ.58014},
}