The paper looks into the temperate vegetable industry in Kapatagan, an upland community in Mindanao, the Southern part of the Philippines. The intention in general is to identify ways by which smallholder vegetable producers are appropriately linked to markets through cooperatives with the end in view of increasing farmers’ income. Specifically the paper documented existing vegetable supply chains in Kapatagan as well as other relevant chains, assessed the various chains’ gaps and potentials in view of changing concepts and market requirements with supply chain and agro-industrial concepts as bases and identified entry points for chain enhancements.