@article{Iwamoto:57896,
      recid = {57896},
      author = {Iwamoto, Hiroyuki and Yamamoto, Yasutaka and Sato, Kazuo  and Sawada, Manabu},
      title = {Effects of HACCP and Eco Labels on Japanese Consumers’  Choice of Milk},
      address = {2003-02},
      number = {414-2016-26108},
      pages = {17},
      year = {2003},
      abstract = {The purpose of this study is to examine the importance of  the price,
freshness, use of the HACCP label, and use of  the Eco label (the latent attribute of
the milk produced  from the raw milk of dairy farms that comply with The  Law,
which protects the environment by legally enforcing  manure treatment) in
Japanese consumers’ milk purchasing  decisions. We employ Choice Modeling to
quantify the  welfare change associated with the change in the levels of  these
attributes for a sample of Japanese consumers taken  in December 2000. We
found that consumers have a positive  perception of the HACCP label, the
Eco-milk label, and the  freshness of the milk.},
      url = {http://ageconsearch.umn.edu/record/57896},
      doi = {https://doi.org/10.22004/ag.econ.57896},
}