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Abstract
The study on agricultural information flow has revealed that only 40 per cent farm households access
information from one or the other source. The popular information sources among farmers have been
reported to be fellow progressive farmers and input dealers, followed by mass media. The public
extension system has been found to be accessed by only 5.7 per cent households. Only 4.8 per cent of
the small farmers have access to public extension workers as compared to 12.4 per cent of large
farmers. The sector-wise study on the type of information, sought has revealed that a majority of the
farmers have sought information on seed (32-55%) in the cultivation sector; on health care (26-54 %)
in animal husbandry; and on management and marketing (8-46 %) in fisheries. Regarding adoption of
information by farmers, input dealers and other progressive farmers have depicted greater influence
mainly due to easy and convenient access to these sources. The study has suggested promotion of
farmers-led extension and strengthening of public extension services to improve coverage and efficiency
of agricultural information delivery systems.