@article{Ohe:57340,
      recid = {57340},
      author = {Ohe, Yasuo and Kurihara, Shinichi and Shimoura, Shinpei},
      title = {EVALUATING OPERATORS’ SATISFACTION AND POTENTIAL OF LOCAL  RESOURCES FOR RURAL TOURISM: EVIDENCE FROM MATSUURA IN  JAPAN},
      address = {2009-12},
      number = {697-2016-47751},
      pages = {10},
      year = {2009},
      abstract = {As rural tourism evolves into diversification, the  connection between the individual and
local resource  management is becoming an important issue for the  sustainable evolution of
rural tourism. To explore this  point, we investigated conceptually and empirically  whether
rural tourism operators’ individual satisfaction  enhances utilization of local resources and,
if so, what  mechanism works for it by focusing on rural tourism  accompanied by an
educational program, i.e. a farm-stay  with farm and rural experience services implemented
as a  part of school trips in Matsuura, Japan. From statistical  tests and an econometric
estimation based on a  questionnaire survey of rural tourism operators we found  that
operators’ individual satisfaction gained from  interchange with visitors and direct feedback
can  positively enhance locally exerted effects that stimulate  operators to recognize
opportunities within their community  and raise the potential for local resource use. Thus,
we  should strengthen this connection to eventually create a  new viable activity.},
      url = {http://ageconsearch.umn.edu/record/57340},
      doi = {https://doi.org/10.22004/ag.econ.57340},
}