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Abstract
Country-of-Origin Labeling (COOL) legislation for fish and shellfish was passed as part
of the Farm Security and Rural Investment Act of 2002. Farm-raised and wild-caught
seafood items caught after December 4, 2004, began COOL in April 4, 2005. COOL
requires retailers to display the country of origin on seafood. Using a nonlinear AIDS
model the demand for 3 salmon products was estimate--precooked, uncooked fresh, and
uncooked frozen. COOL had no significant impact on consumer demand for the three
products. The 3 salmon products were all found to be inelastic, but uncooked fresh was
found to be more price sensitive than precooked and uncooked frozen salmon.