@article{Strydom:54893,
      recid = {54893},
      author = {Strydom, P.J. and Museler, D.L.},
      title = {STRATEGIC POSITIONING OF THE NAMIBIAN RED MEAT INDUSTRY BY  2005},
      journal = {Agrekon},
      address = {1998-12},
      number = {346-2016-15964},
      pages = {12},
      year = {1998},
      abstract = {Red meat is international business and meat companies in  Namibia are global role players.
Poultry consumption  increased at the expense of beef primarily because of  consistency and
pricing, while larger beef and sheep meat  suppliers are making inroads in the growth markets of
the  world. Ultimately, to be successful, companies must carve  out a clear position for themselves,
in the light of  competition, and must exploit their competitive advantages  to the full. A study
was commissioned to determine the  strategic success factors, approaches and options of  the
major beef and sheep meat exporting industries of the  world for extrapolation on Namibia. The
most common  business strategy involves cost orientation, although a  differentiated focus
strategy with innovative and branded  products targeted into niche markets is clearly needed  for
Namibian businesses. Developments in traceability,  quality control, branding, added-value and
consistency  should satisfy the concerns consumers have over health and  safety issues and assure
repurchases of Namibian meat  products.},
      url = {http://ageconsearch.umn.edu/record/54893},
      doi = {https://doi.org/10.22004/ag.econ.54893},
}