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Abstract
This article analyses factors influencing farmers’ willingness-to-pay for dipping
services, as well as the revealed preference for dipping frequency using the multivariate and
the logistic regression models. The study is based on a cross sectional survey of 125 smallscale
cattle farmers interviewed in the Venda region of the Northern Province. Empirical
multivariate and the logistic regression analysis show that liquidity, human resource,
satisfaction with the programme and structure of production significantly influences farmers’
willingness-to-pay. However, the most important factor influencing both the willingness-to-pay
and the dipping frequency is liquidity (employment). The results of this study have
important implications for the delivery of veterinary services particularly in developing
regions.