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THE ROLE OF CORPORATE BRANDING IN SERBIAN MOBILE PHONE OPERATOR MARKET
Vanka, Gajo
2009
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Title
THE ROLE OF CORPORATE BRANDING IN SERBIAN MOBILE PHONE OPERATOR MARKET
Keywords
Corporate branding
;
Services & Quality
;
Loyalty & Trust
;
Price
;
Switching and Mobile Network service providers
Author(s)
Vanka, Gajo
Subject(s)
Agribusiness
Agricultural Finance
Community/Rural/Urban Development
Issue Date
2009
Publication Type
Journal Article
Digital Object Identifier
https://doi.org/10.22004/ag.econ.53582
Record Identifier
https://ageconsearch.umn.edu/record/53582
PURL Identifier
http://purl.umn.edu/53582
Published in
APSTRACT: Applied Studies in Agribusiness and Commerce
Volume
05
Issue
5-6
Page Range
131 - 131
Total Pages
1
Series Statement
5-6
Record Appears in
International MBA Network in Agribusiness and Commerce (AGRIMBA)
>
APSTRACT: Applied Studies in Agribusiness and Commerce
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