Research has been undertaken in Hungary asking representatives of food industrial companies, new-type co-operations, associations and other agents in connection with their trust to business partners, making collective actions and development of collective agricultural marketing (CAM). It has also been examined whether food industry businesses would undertake a larger amount of financing and a deeper involvement arranging CAM actions. Arguments were supposed to be found concerning their willingness of cooperation, propensity of investing their own money and involvement in activities of collective actions. Based on findings one can say that agents in the food industry are ready to take part in developing collective agricultural marketing and, they are open for co-financing collective actions. Having an increased budget of co-financing and using modern marketing tools backed by a mid term agricultural collective marketing strategy would ensure the competitiveness of food products and strengthening the patriot approach of consumers.