@article{Jabbar:50120,
      recid = {50120},
      author = {Jabbar, Mohammad A. and Admassu, Samuel A.},
      title = {Assessing consumer preferences for quality and safety  attributes of food in the absence of official standards:  the case of beef in Ethiopia},
      address = {2009},
      number = {1005-2016-79296},
      series = {Contributed Paper},
      pages = {13},
      year = {2009},
      abstract = {Conjoint analysis was applied to asses the part worth of  beef quality and safety attributes
using a cross sectional  data from a stratified sample of 300 households in Addis  Ababa
city collected in June 2007. Due to the absence of  official standards for quality and safety
in the domestic  market for beef, information on consumer perception on  quality and
safety attributes were derived from a rapid  appraisal. These were then used for defining
product  profiles in the detailed survey. Results show that,  freshness, abattoir stamp, fat
content, hygiene of meat  shop and staff, and price are significant quality and  safety
attributes that consumers use, in the order  mentioned, in their beef purchase decisions.
There are  differences in the relative importance of these attributes  among income classes.
Freshness was most important for low  income households while fat content was most
important for  high income households. Abattoir stamp was less important  for low income
households but very important for high  income households. Hygiene was rated high by
the higher  income households and low by lower income households. Price  was the least
important attribute for quality and safety  for the entire sample as well as for different
income  groups. The result of the study could be used for designing  safety and quality
standard for local wet market and  gradually revise such standards as more  empirical
information on changing consumer demand for  quality and safety become available.
Further, the  consistency of results between the PRA and the detailed  survey indicate that
carefully designed PRA could be a  useful tool for generating information on  consumer
behaviour and preference in the face of time and  resource constraints.},
      url = {http://ageconsearch.umn.edu/record/50120},
      doi = {https://doi.org/10.22004/ag.econ.50120},
}