@article{Ortega:49993,
      recid = {49993},
      author = {Ortega, David L. and Wang, H. Holly and Wu, Laping},
      title = {Assessing Consumer Preferences and Attitudes toward  Imported Pork in Urban China},
      address = {2009},
      number = {1005-2016-79201},
      series = {Contributed Paper},
      pages = {21},
      year = {2009},
      abstract = {China’s transition into a developed economy is driving  changes in consumer preferences and demand for foods. To  evaluate consumer preferences for imported pork in urban  China, primary data were collected in two metropolitan  areas- Beijing and Shanghai. Estimated logit models  revealed that an individual’s age, shopping location and  food safety concerns significantly influenced their  willingness-to-pay for U.S. pork. A proportional linear  model was developed to evaluate factors affecting  purchasing behavior of western-style pork cuts vs.  traditional Chinese cuts. Food safety concerns were linked  to a previous lean-meat additive scare and a lack of  consumer confidence on the Chinese food inspection system.},
      url = {http://ageconsearch.umn.edu/record/49993},
      doi = {https://doi.org/10.22004/ag.econ.49993},
}