@article{Maynard:48431,
      recid = {48431},
      author = {Maynard, Leigh J. and Wang, Xin},
      title = {Context-Dependent BSE Impacts on Canadian Food-at-Home  Beef Purchases},
      address = {2009},
      number = {319-2016-9699},
      series = {Selected Paper},
      pages = {21},
      year = {2009},
      abstract = {Household-level Canadian scanner data from 2002 – 2005  were used to identify consumer reactions to the early BSE  discoveries that severely impacted Canada’s beef industry.   In all provinces, consumers reacted to the initial BSE  event by purchasing more beef, apparently to support  struggling ranchers.  Subsequent BSE events, however, met  with reduced beef purchases.  The results were consistent  across three measures of monthly beef purchases:  participation, units purchased, and beef expenditure share.   Failing to account for the context of individual BSE  events would have produced little evidence of consumer  reaction, a common finding among prior North American BSE  studies.},
      url = {http://ageconsearch.umn.edu/record/48431},
      doi = {https://doi.org/10.22004/ag.econ.48431},
}