In recent years there has been a serious concern among the farmers, scientists, policymakers and environmentalists regarding the continuous erosion of genetic biodiversity of rice cultivars in Chhattisgarh which has traditionally been known as bowl of scented rices in central India. In view of India’s potential competitiveness in aromatic rices in the international market, it is imperative to understand the dynamics of domestic trade in aromatic rice. In this study, marketing and price-spread patterns of aromatic rice in the state of Chhattisgarh have been examined. A few policy interventions have been suggested for promoting aromatic rices in the state.