Most technology adoption research has focused on crops. Primary data were used to determine differences in management practices among two groups of Oklahoma cow-calf producers based on herd size and cattle income dependence. Significant differences were noted between two groups of producers (smaller operations with less dependence on cattle versus larger with more dependence on cattle) in 79% of the management practices examined. Logit models determined factors influencing the probability of adopting 17 recommended practices. Important factors included the firm goal to choose practices that reduce labor, income dependence on cattle, human capital, and size of operation.