TY - EJOUR AB - This analysis examines the determinants of organic food purchase behavior of a random sample of U.S. food shoppers. We analyze food expenditures conditional upon whether a household purchases organic foods. The results from our econometric modeling effort identify shopping venue, awareness of the organic label, positive beliefs toward organic foods, a positive attitude toward cooking, and a lack of religious affiliation as being important determinants of organic food purchases. Income was not found to significantly affect the decision to buy organic foods. Our results suggest that the limiting factors of the organic food market are search cost, dietary patterns, and awareness of the organic food label. Given the recent “Wal-Mart” effect on the organic food market, it is anticipated that these search costs will decrease as organic foods become more widely available. AU - Li, Jinghan AU - Zepeda, Lydia AU - Gould, Brian W. DA - 2007 DA - 2007 DO - 10.22004/ag.econ.46587 DO - doi EP - 69 EP - 54 ID - 46587 IS - 3 JF - Journal of Food Distribution Research KW - Demand and Price Analysis KW - Food Consumption/Nutrition/Food Safety L1 - https://ageconsearch.umn.edu/record/46587/files/38030058.pdf L2 - https://ageconsearch.umn.edu/record/46587/files/38030058.pdf L4 - https://ageconsearch.umn.edu/record/46587/files/38030058.pdf LA - eng LK - https://ageconsearch.umn.edu/record/46587/files/38030058.pdf N2 - This analysis examines the determinants of organic food purchase behavior of a random sample of U.S. food shoppers. We analyze food expenditures conditional upon whether a household purchases organic foods. The results from our econometric modeling effort identify shopping venue, awareness of the organic label, positive beliefs toward organic foods, a positive attitude toward cooking, and a lack of religious affiliation as being important determinants of organic food purchases. Income was not found to significantly affect the decision to buy organic foods. Our results suggest that the limiting factors of the organic food market are search cost, dietary patterns, and awareness of the organic food label. Given the recent “Wal-Mart” effect on the organic food market, it is anticipated that these search costs will decrease as organic foods become more widely available. PY - 2007 PY - 2007 SP - 54 T1 - The Demand for Organic Food in the U.S.: An Empirical Assessment TI - The Demand for Organic Food in the U.S.: An Empirical Assessment UR - https://ageconsearch.umn.edu/record/46587/files/38030058.pdf VL - 38 Y1 - 2007 T2 - Journal of Food Distribution Research ER -