Cass-Clay Creamery: A New Direction for an Old Brand

Consolidation and industrialization are increasingly important factors affecting the level of membership in cooperative businesses. This article presents information about the development of the dairy industry in North Dakota and its effect on Cass- Clay Creamery, a farmer-owned dairy cooperative. Students are asked to analyze decisions about branding and being acquired by another larger cooperative.


Subject(s):
Issue Date:
2008
Publication Type:
Journal Article
DOI and Other Identifiers:
Record Identifier:
https://ageconsearch.umn.edu/record/46571
PURL Identifier:
http://purl.umn.edu/46571
Published in:
Journal of Cooperatives, 21
Page range:
1-14
Total Pages:
16




 Record created 2017-04-01, last modified 2020-10-28

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