@article{Idda:43946,
      recid = {43946},
      author = {Idda, Lorenzo and Madau, Fabio A. and Pulina, Pietro},
      title = {The Motivational Profile of Organic Food Consumers: a  Survey of Specialized Stores Customers in Italy},
      address = {2008},
      number = {725-2016-49578},
      pages = {10},
      year = {2008},
      abstract = {Organic food demand is becoming
increasingly important  throughout the world. Despite
this relevance, however, not  many attempts have been
carried out to profile this food  market segment. This
paper aims to investigate on  motivations that drive
consumers towards purchasing organic  foods in Italy.
Through a survey carried out in some  organic
specialized stores sited in Sardinia, we explored  organic
consumer behaviour with specific emphasis  on
understanding reasons consumers have to buy  organic
products. A Multiple Correspondence Analysis  has
obtained four consumers’ motivational profiles  and
several findings. Furthermore, a Logit  regression
allowed us to evaluate the relationships  between
individual motivations and some  socio-demographic
characteristics of organic consumers.  Some marketing
and policy implications arisen from the  obtained results.},
      url = {http://ageconsearch.umn.edu/record/43946},
      doi = {https://doi.org/10.22004/ag.econ.43946},
}