The AgroGeoTrace (AGT) project makes use of Geographical Information Systems and multichannel information technologies to facilitate the access of final consumers to local food speciality products. The project builds a prototype of an informative system designed, first, to help consumers to understand the agronomic and technological characteristics that make the targeted products special ones, and, second, to precisely and easily locate the sites (farms and oil mills) where they can buy them. The information made available through the project is intended to the symbolic relocalization of the regional products, hence to promote them and to create added value. The final outcomes of the project are the virtual maps of on-farm shops made available on Digital television (channel In+), PDAs and mobile phones.