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Abstract
The AgroGeoTrace (AGT) project makes
use of Geographical Information Systems and multichannel
information technologies to facilitate the access
of final consumers to local food speciality products. The
project builds a prototype of an informative system
designed, first, to help consumers to understand the
agronomic and technological characteristics that make
the targeted products special ones, and, second, to
precisely and easily locate the sites (farms and oil mills)
where they can buy them. The information made
available through the project is intended to the symbolic
relocalization of the regional products, hence to promote
them and to create added value. The final outcomes of
the project are the virtual maps of on-farm shops made
available on Digital television (channel In+), PDAs and
mobile phones.