This present paper aims to present a historical evolution of the tourism industry, focusing on the reflexes of the industrial management paradigms as well as those of some technological innovations on it, show its features emphasizing its differences in relation to other industry forms and reflect on its trends in Brazil, considering the participation of the rural segment. Through the historical evolution, one verifies that the movements of other forms of industry, as far as growth is concerned, technological innovations and changes in management patterns have reflected directly on tourism industry. There is a trend in formation of networks, as a managerial alternative to small and medium size companies, and it happens to adapt to the tourism industry’s features. In Brazil one also verifies that its trajectory follows the same path as former Europe’s and the trend is also the countryside’s tranquility for similar reasons. As for the reflections, they focus basically on the managerial challenge that rural producers will face ahead due to the tourism industry’s features, to the features of the product and its production, such as being responsible for avoiding its occurring in the rural environment, which is where he makes his living, and which still features such valuable natural resources, so as to avoid undergoing consequences of negative experiences similar to those from the past, and keeping it from being destroyed even further than it has been so far.


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