The environmental impact caused not only on agriculture but also for all economic production has changed the development model adopted by society. Several proposals are presented regarding the control of environment impact, which goes worse every day. Thus, some organizations have changed their practices related to the environment, by introducing principles of environmental management and sustainability. However, the purposes of an organization do not always correspond to favorable environmental practices. Motivated by these contradictions this case study was carried out in The Netherlands. The objectives of this study are understanding the incorporation of the environmental variable, finding out the factors that motivate such incorporation, as well as defining the environmental behavior of a Dutch dairy farm. The results showed that this organization will not arouse serious environmental impact, but it was verified that there is a common behavior of “putting out the fire” in the production process when it comes to environmental problems, characterizing its behavior as more reactive than active. In terms of theorical purposes versus actually executed practices the behavior of the organization can be defined as being somewhere between a responsible and a follower organization. The incorporation of the environmental variable by the use of environmentally correct practices was motivated by an external element which is the existence of an environmental legislation instead of an environmental conscience.