@article{Kanter:43491,
      recid = {43491},
      author = {Kanter, Christopher and Messer, Kent D. and Kaiser, Harry  M.},
      title = {Do rBST-Free and Organic Milk Stigmatize Conventionally  Produced Milk?},
      address = {2008},
      number = {382-2016-22386},
      series = {Selected Paper},
      pages = {25},
      year = {2008},
      abstract = {Producers are continually seeking to differentiate their  products in the marketplace. A common approach is via  labeling where differences in production methods are  marketed. Yet, positive labeling for the new product has  the potential to stigmatize the conventionally produced  product by highlighting perceived problems with the  product. The net economic result can be negative to  producers as the conventional product that dominates the  market is stigmatized by the new product that has little  market share, and this leads to consumers decreasing their  willingness to pay for the conventional product. This  experimental research identifies this stigma effect in the  case of milk, where the presentation of rBST-Free milk  reduces consumers' willingness to purchase conventional  milk.},
      url = {http://ageconsearch.umn.edu/record/43491},
      doi = {https://doi.org/10.22004/ag.econ.43491},
}