@article{Dickinson:43480,
      recid = {43480},
      author = {Dickinson, David L. and Bailey, DeeVon},
      title = {Experimental Evidence on Willingness to Pay for Red Meat  Traceability in the United States, Canada, the United  Kingdom, and Japan},
      journal = {Journal of Agricultural and Applied Economics},
      address = {2005-12},
      number = {1379-2016-112801},
      pages = {12},
      year = {2005},
      abstract = {We employed Vickrey auctions to generate  willingness-to-pay (WTP) data for red meat traceability and  related product characteristics with comparable  experimental auctions in the United States, Canada, the  U.K., and Japan.  The results show that subjects are  willing to pay a nontrivial premium for traceability, but  the same subjects show even higher WTP for  traceability-provided characteristics like additional meat  safety and humane animal treatment guarantees.  The  implication is that producers might be able to implement  traceable meat systems profitably by tailoring the  verifiable characteristics of the product to consumer  preferences.},
      url = {http://ageconsearch.umn.edu/record/43480},
      doi = {https://doi.org/10.22004/ag.econ.43480},
}