This piece of work is directed to an analysis on the factors which determine the competitiveness in te coffee agro-business in the southern portion of the state of Minas Gerais. The “Diamond”model, as described by Michael E. Porter, which preconizes a group of four determinating factors which contribute for the development of international competitivity of a given industrial activity, was used in the study. The results allow to state that such determinating factors do contribute positively for the development of competitiveness of coffee agro-business organizations in the south of Minas Gerais.


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