Sales figures for ornamental horticulture highlight the variation in this important sector of Brazilian agribusiness. The objective of this article was to evaluate the performance of sales revenue collected by Brazilian producers between 2006 and 2017, both in Brazil and in the ten largest federative units by sales value in 2017, focusing on each of the seven product groups of ornamental horticulture. Data were collected from agricultural censuses of these two years, tabulated, filtered, and processed using Microsoft Excel. The results showed that overall sales revenue collected by producers for ornamental horticulture has increased, but some of its seven product groups have experienced declines. Regarding the federative units, there was variation in the revenue collected by ornamental horticulture and in each of its products. It was concluded, therefore, that ornamental horticulturalists demonstrate growth potential, and that understanding the dynamics of this agribusiness sector and strengthening key points were essential for its leverage, for the growth of ornamental horticulture, and for the increases in the Brazilian economy.
