Agro-tourism is an upcoming trend in the tourism industry. It serves as an opportunity for socio-economic development of farmers along with environmental conservation. It is a sustainable source of recreation for 36.00 per cent of the urban population. It is well-suited to the carrying capacity of the nature. Agro-tourism plays a vital role in educating the public about agriculture, creating rural employment, and sharing agricultural heritage. It can be a potential alternative source of income generation for the rural population. However, challenges such as inadequate infrastructure, limited promotional knowledge, and lack of coordination between sectors hinder its growth. Despite these barriers, many farmers show willingness and a favourable attitude toward agro-tourism, which offers unique tourist experiences and boosts rural livelihoods, highlighting the need for targeted support and collaboration to realize its potential.
