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The importance of the marketing mix in educational businesses.
Morais, Adailton Roberto de
;
Junior, John Baptist de Camargo
2019
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Abstract
The importance of the marketing mix in educational businesses.
Details
Title
The importance of the marketing mix in educational businesses.
Other Titles
Importância do mix de marketing nos negócios educacionais
Keywords
place
;
price
;
product
;
promotion
;
competitive advantage
Author(s)
Morais, Adailton Roberto de
Junior, John Baptist de Camargo
Subject(s)
Teaching/Communication/Extension/Profession
Issue Date
2019
Publication Type
Journal Article
Digital Object Identifier
https://doi.org/10.22167/r.ipecege.2019.5.34
Record Identifier
https://ageconsearch.umn.edu/record/386306
Language
Portuguese
Published in
Revista IPecege
Volume
5
Issue
1
Page Range
34 - 41
Record Appears in
Revista IPecege
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