In the coming years and decades, innovation processes that emerge as a result of sectoral research and development may play an increasingly important role in agriculture. This process is facilitated by new technological procedures already introduced in other areas and by the increasingly widespread digitalization. New technologies are already available for practice, but despite this, their spread in Hungary is only slow. The significant investment amounts and the risks associated with the introduction of new technologies make agricultural producers uncertain. They can primarily benefit from the benefits of developments, but possible failure may also endanger their existence. Therefore, they must conduct studies to substantiate their decisions, for which they must have appropriate information and a methodological background suitable for this purpose. The study primarily aims to provide assistance in this regard by exploring, quantifying and analyzing economic-ecological connections through two practical examples.