Long-Run Impact of Orange-Juice Generic Advertising

Brown, Mark G.

2006

Formats

This paper discusses the long-run impact of generic advertising for orange juice in the United States.

Title Long-Run Impact of Orange-Juice Generic Advertising

Keywords

Author(s) Brown, Mark G.

Subject(s)

Issue Date 2006-07

Publication Type Report

DOI and Other Identifiers 10.22004/ag.econ.36835

Record Identifier https://ageconsearch.umn.edu/record/36835

PURL Identifier http://purl.umn.edu/36835

Total Pages 25

Series Statement Research Papers
2006-5