The Impact of Generic-Orange Juice Advertising
Brown, Mark G.
2008

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Abstract

In this study, the impacts of Florida Department of Citrus (FDOC) orange juice (OJ) advertising on U.S., OJ demand and the price received by Florida growers are examined.

Details

Title The Impact of Generic-Orange Juice Advertising
Keywords
Author(s) Brown, Mark G.
Subject(s)
Issue Date 2008-05
Publication Type Report
DOI and Other Identifiers 10.22004/ag.econ.36817
Record Identifier https://ageconsearch.umn.edu/record/36817
PURL Identifier http://purl.umn.edu/36817
Total Pages 9
Series Statement Research Papers
2008-2
Record Appears in Florida Department of Citrus > Research papers

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