Farmers need dynamic information relating to agriculture and rural development. Therefore, to satisfy the need of information and knowledge, Reuters Market Light (RML) offers highly customized and localized agricultural related information service. RML provides information services via mobile phone-based Short Message Service (SMS) primarily aimed at farmers. The study was carried out in the Erode district of Tamil Nadu state. The results revealed that majority of the respondents had a strong positive attitude towards market and the respondents had a high level positive perception towards mobile phone with regard to farm information and technology transfer.
