The main purpose of this paper is to assess the geographical diversification of and trends in the implementation of funds under the 2007–2013 RDP in relation to the endogenous potential of individual local government units. The amount of resources dedicated to implementing the program turned it into an instrument with a strong impact on rural development. Moreover, the program added considerable momentum to rural activities (provided that the population wanted to access European funds). The analysis of RDP funds allocation clearly demonstrated that the focal point was on the environment- and agriculture-related measures. However, there was not enough intervention which would drive the development of other functions and improvements in living standards for the villages.